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Leadfeeder is website visitor tracking software that shows you what prospects and customers do on your website so you can increase your marketing ROI and generate more sales.

If you're a B2B business, then data around which companies have visited your website, which pages they've viewed, what keywords they've searched for to reach your website, and what products or services they might be interested in, is invaluable. This information can help you drive real leads into your business.

Leadfeeder uses your Google Analytics data and can integrate with a number of CRM and email marketing tools to provide a comprehensive view of who is visiting your website, even down to the individual level if that person is in your email marketing database.

Within the tool, you can see company name, website address, and an office phone number. You can also see which pages the company has visited, and for how long, and also which channel drove them to your website – organic search, PPC search, direct, email, or another.

If you see a company has viewed a few pages that shows they’re interested in your services, then you can check them out and see if they are someone you should follow up with. In one click you can create them as a lead in your CRM system, and assign them to the relevant sales person, so that they can get in touch with someone at that company.

Leadfeeder will also confirm if a recent marketing campaign has been effective in driving traffic to your website from the organisations you have targeted. It may make you aware that an older prospect is rekindling their interest. It could also prompt you to find potential contacts in an organisation that fits with the profile of companies you are targeting.

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