Sitecore Email Experience Manager (EXM) allows marketers to send timely communications to contacts.

Email marketing is the use of email to promote products or services and to nurture customers and website visitors. Sitecore Email Experience Manager is an in-built email feature that sends automated (via Marketing Automation) and regular emails to customers and website visitors.

81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.

EXM is accessible from Sitecore’s main dashboard/launch pad. It has an easy interface where you can take full control of email campaigns:

  • Configure automated or regular emails
  • Create emails from a template
  • Create contact lists
  • Send personalised emails
  • A/B test emails
  • Gain insights from recipient activity
Exm dashboard

The performance of email campaigns is visible in the EXM dashboard. From here, you can view insightful data that will help you make informed data-driven decisions for future campaigns:

  • Click-through rates
  • Open rates
  • Bounce rates
  • Location
  • Device
  • Technology

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Featured work
Featured work
The AA case study

Transformation project increases revenue and online traffic

The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.

50

increase in traffic

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