Email marketing is the use of email to promote products or services and to nurture customers and website visitors. Sitecore Email Experience Manager is an in-built email feature that sends automated (via Marketing Automation) and regular emails to customers and website visitors.
81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.
EXM is accessible from Sitecore’s main dashboard/launch pad. It has an easy interface where you can take full control of email campaigns:
- Configure automated or regular emails
- Create emails from a template
- Create contact lists
- Send personalised emails
- A/B test emails
- Gain insights from recipient activity
The performance of email campaigns is visible in the EXM dashboard. From here, you can view insightful data that will help you make informed data-driven decisions for future campaigns:
- Click-through rates
- Open rates
- Bounce rates