Using Marketing Automation in the Sitecore Experience Platform delivers seamless and measurable email automation.
Nurture contacts with Sitecore Marketing Automation
Marketing automation in Sitecore is a powerful nurturing tool that manages real-time automated responses to users at different stages of their digital journey.
Accessible from Sitecore’s main dashboard/launch pad, Marketing Automation has a drag-and-drop canvas where marketers can map out campaigns using Default Elements, Marketing Actions, Listeners, Decision Points and other elements.
75% of all companies already use at least one kind of marketing automation tool.
During a user journey Sitecore Enrolls and Evaluates contacts and Executes real-time automated actions like sending emails, based on defined triggers and rules. like sending a reminder email if a purchase isn’t completed after a specified time frame.
Marketers can make data driven decisions from valuable insights in campaign analytics. There are various metrics of campaign activity:
- Current and total contacts in campaign elements
- The number of contacts currently in a campaign
- The number of contacts currently in a selected element of a campaign
Marketing Automation in Sitecore is available from version 8 onwards. If you have an earlier version of Sitecore, automation is managed in The Engagement Plan interface.