wagamama logo
wagamama logo
wagamama logo
wagamama logo

Improved user experience for award-winning wagamama take-out

wagamama image
wagamama image
wagamama image
wagamama image

wagamama take-out’s challenge was to create an overall better customer experience online to improve website conversion and operationally create a site that was easier to maintain and manage.

wagamama take-out’s challenge was to create an overall better customer experience online to improve website conversion and operationally create a site that was easier to maintain and manage.

wagamama take-out’s challenge was to create an overall better customer experience online to improve website conversion and operationally create a site that was easier to maintain and manage.

5%

increase in basket size and reduced drop off of 13%

Winner

of a Silver award at the UK Digital Experience Awards and eCommerce award

Optimised

for mobile and integrated a new cash payment system

Uplift

in sales and increase in upselling using data driven marketing

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Our Sitecore optimisation and technical offerings stem from the collaborative efforts of our MVPs, who continuously explore innovative approaches to enhance the delivery of exceptional strategic and technical solutions.

Take the time to meet our MVP team, we are ready to roll up our sleeves and get to work!

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Our Sitecore optimisation and technical offerings stem from the collaborative efforts of our MVPs, who continuously explore innovative approaches to enhance the delivery of exceptional strategic and technical solutions.

Take the time to meet our MVP team, we are ready to roll up our sleeves and get to work!

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Our Sitecore optimisation and technical offerings stem from the collaborative efforts of our MVPs, who continuously explore innovative approaches to enhance the delivery of exceptional strategic and technical solutions.

Take the time to meet our MVP team, we are ready to roll up our sleeves and get to work!

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Our Sitecore optimisation and technical offerings stem from the collaborative efforts of our MVPs, who continuously explore innovative approaches to enhance the delivery of exceptional strategic and technical solutions.

Take the time to meet our MVP team, we are ready to roll up our sleeves and get to work!

A gastronomic experience

Following the success of wagamama’s main website launch, which makes the food the hero, Codehouse has helped wagamama breathe new life into its ecommerce website.

Take-out, wagamama’s updated ecommerce Sitecore website, retains the impactful and tantalising look and feel of its sister site. Like the main site, the user journey has been refined to achieve more customers moving through to make bigger orders.


a person on a laptop


Streamlining the journey

Using the guest login reduces the transaction time, which has dramatically reduced the drop off rate by 13%. To manage cart abandonment email addresses are collected. When a shopping cart is abandoned, a triggered email reminds the customer of this with a prompt for them to continue shopping.

Registered/logged in users can also view their favourite food, last orders and most commonly selected products, with the added option of re-ordering previous take-outs. Responsiveness too is supported on mobile devices ensuring that the visitor experience isn’t compromised.


a person on a tablet


Under the bonnet

There are many clever features that make take-out perform as well as it does. Google Maps integrates with wagamama’s ecommerce site. This allows visitors to see the nearest wagamama restaurants based on their location. Maps, directions and distance calculators to other wagamama restaurants further afield also feature.

take-out has extensive product catalogues. Complex integration between Sitecore and wagamama’s external retail system, Micros, ensures product catalogues are coordinated and reflected on the site. There are also other integration points to WorldPay and Authorize.net, which handle payments from UK and USA customers respectively.

Visit the wagamama take-out website at takeout.wagamama.com


a woman eating noodles

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

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Talk to us about your challenges, dreams, and ambitions

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Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©

2024

All rights reserved, Codehouse

Talk to us about your challenges, dreams, and ambitions

X social media icon

Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©

2024

All rights reserved, Codehouse

Talk to us about your challenges, dreams, and ambitions

X social media icon

Codehouse acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past and present.

©

2024

All rights reserved, Codehouse