DXPlaybook
The DX Playbook gives product, marketing and technology teams a shared structure for connecting business goals, customer needs and the enabling tech‑and‑process foundations. Work through its five plays—either on your own or with Codehouse facilitation—and move from first idea to a clear, evidence‑based roadmap.
Five modular plays align experience vision, business value and platform capability in a single view.
Ready‑made assets—workshop agendas, Miro boards and reporting decks—accelerate every stage.
Self‑service or supported guidance carries you from kick‑off to actionable recommendations at your own pace.
At its core, digital discovery seeks to answer three fundamental questions:
Where are you now? - The honest assessment of current digital capability
Where do you need to be? - The target state required for business (and customer) success
How do you get there? - The practical path from current to future state
This isn't just about the visible digital experiences (websites, apps, portals) that customers interact with. It's equally about the enabling platform and processes that sit beneath - the technology stack, content operations, measurement systems, and organisational capabilities that determine what's possible.
Why This Matters
Digital transformation fails when teams focus solely on the shiny front-end without understanding the foundational elements that enable or constrain delivery. A beautiful new website design is worthless if:
The content management system can't support the experience
The development team do not have the platforms to be able to iterate at a reasonable pace
The measurement infrastructure can't prove its value
The organisation isn't ready to operate it
Read enough? Ready to go? Register for the whole DX Playbook, or pick a Play below to get started.
Play 1: Business & Digital Context
What we're trying to learn
Current State: How does digital currently contribute to business and user value? What constraints exist?
Future State: What business outcomes must digital deliver? What's the appetite for change?
The Gap: What's preventing the organisation from achieving its digital ambitions?
Why this matters
Without understanding the business context, we risk building solutions that are technically excellent but commercially irrelevant. This play ensures every subsequent recommendation links back to measurable business and user value.
Play 2: Experience Design & Development
What we're trying to learn
Current State: How are experiences designed and built today? And by who? What's the velocity and quality?
Future State: What experience quality and delivery speed does the business need?
The Gap: What prevents teams from delivering exceptional experiences quickly?
Why This Matters
Experience quality directly impacts customer satisfaction and business performance. Understanding both the creative process and technical delivery reveals where friction slows innovation or compromises quality.
Play 3: Platform Engineering & Enablement
What we're trying to learn
Current State: What systems exist? How well do they work together? What constraints do they create?
Future State: What integrated technology ecosystem does the business need?
The Gap: What integration debt, redundancies, or missing capabilities must be addressed?
Why This Matters
A fragile platform stalls innovation, inflates cost and heightens risk. Mapping today’s stack to future needs exposes integrations to fix, tools to retire and capabilities to invest in—so you can ship, scale and secure experiences confidently.
Play 4: Content Lifecycle & Omnichannel Orchestration
What we're trying to learn
Current State: How is content created, managed, and distributed? What's the operational efficiency?
Future State: What content velocity and consistency does the business need across channels?
The Gap: What prevents efficient content operations and consistent omnichannel experiences?
Why This Matters
Cumbersome content workflows delay launches, raise costs and fracture brand consistency. Streamlining creation-to-distribution unlocks faster campaigns, coherent omnichannel experiences and clearer performance insight.
Play 5: Customer Acquisition & Growth
What we're trying to learn
Current State: How are customers acquired (from lead to onboarding) and retained? What's the efficiency and effectiveness?
Future State: What acquisition performance and growth rates does the business need?
The Gap: What prevents efficient customer acquisition and maximised lifetime value?
Why This Matters
Acquisition costs are rising across all channels. Understanding the full funnel from awareness to advocacy reveals where investment is wasted and opportunities are missed.
Play 6: Measurement & Optimisation
What we're trying to learn
Current State: How are decisions made? What data drives improvement?
Future State: What measurement sophistication and optimisation culture does the business need?
The Gap: What prevents data-driven decision making and continuous improvement?
Why This Matters
Reliable measurement links effort to outcome. By checking data quality and optimisation practice, we ensure the organisation can demonstrate impact and iterate with confidence.