In a connected customer world it makes sense to connect your marketing stack so that recipients of your omni-channel marketing efforts, web visitors and prospect customers experience a connected experience.

It is really that simple - however this core DX step is often not undertaken due to the perceived integration complexity, timeline, and cost of the task.

There is often so much data, so many platforms and so many customer touchpoints that it seems like a mountain to climb. Codehouse’s Experience Ecosystem is designed to deliver a “critical data where and when its needed” strategy without falling into the inertia-killing trap of too much data, and too many systems. We know how to manage optimisation scope; we know where the pitfalls are - we know how to roll out connected, personalised ecosystems for minimum investment and maximum ROI.

It is really that simple - however this core DX step is often not undertaken due to the perceived integration complexity, timeline, and cost of the task.

EXPLORE THE POSSIBLE

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Experience Ecosystem

Experience
Ecosystem

Single View of the Customer

In the engagement era, a unified customer view across channels and your Martech stack is crucial. Effective personalisation, testing, and ongoing optimisation across all channels requires a single point of truth.

The Experience Ecosystem integrates previously invisible customer behaviour intelligence with adjacent CRM, ERP, and line-of-business applications to deliver the most accurate view of customer intent, and stage of journey.

All the aggregated data is exportable and forms the basis for a comprehensive Marketing Data-Lake, overlaid with standard BI tools, providing diverse stakeholder views.

Quick-Win Benefits

Personalised, cross channel marketing.
Connected, single view of customer.
Customer front and centre strategy.
Data-driven insights to the right audience.
Phased, low risk, iterative approach.
Knowledge transfer, working with MVP’s.

Skills Transfer

Insights are born of a comprehensive data-record, we help you decipher it.
Work with Codehouse experts to surface the insights from the data delivered.
Learn cross-channel segmentation, continuous experimentation and optimisation.
Understand and exploit customer behaviour across your Martech stack.
Design your own reporting requirements, onboard the skills to interpret and present engagement data to varied audiences.