Having a strong go-to-market plan is essential to establishing competitive advantage. Adapting to market changes and customer behaviour can be the difference between success and failure. This adaptation has never been more prominent than during the pandemic. 

For manufacturers, adapting to changing market conditions and customer behaviour is a greater challenge. If for example no previous investment was made in their technology stacks, exploiting a new channel for selling online would impose greater pain points and financial restrictions. This is where Sitecore OrderCloud is a benefit. 

The composable nature of MACH architecture (API first and headless) opens the door for greater agility when maintaining various channel strategies from the same back-end environment. 

Because of Sitecore OrderCloud's vast flexibility, business owners, in particular manufacturers, running Sitecore Composable DXP can implement effective go-to-market strategies without the cost implications of introducing a new technology stack themselves. 

Four go-to-market experiences that Sitecore OrderCloud supports  

Direct-to-Consumer (D2C) / Business-to-Consumer (B2C): Creating a personalised experience on OrderCloud will provide your customers the freedom to order directly from your online store  

Order management: OrderCloud's order management capabilities will refine your order management processes. Allow distributors and retail partners to place orders online every day of the year will increase revenue and goodwill 

Multi-brand, multi-site B2B2C e-commerce: With its configurable e-commerce storefronts, OrderCloud caters for retail and/or distributor channel partners.   

Omnimarket Strategy: Your product catalogue and pricing strategy can be extended to exploit new revenue streams from other online marketplaces and retail sites like Amazon and Alibaba  

Working with Codehouse 

If you want to find out more about Sitecore OrderCloud’s go-to-market strategies and how they can transform your business, get in touch.