Nov 17, 2021




min read

Nov 17, 2021




min read

What is Sitecore OrderCloud?

Sitecore OrderCloud is an API first, headless, commerce platform for B2C, B2B and B2X. Born from Sitecore's acquisition of Four51, Sitecore Ordercloud is a composable ecommerce platform from the Sitecore brand.

Peter Lambrou


Sitecore Optimisation Consultant MVP Strategist

person holding cardboard box on table
person holding cardboard box on table
person holding cardboard box on table

It's the building block of your ecommerce website.

Part of the Sitecore Composable DXP, OrderCloud is a marketplace and ecommerce platform that allows you to design your own commerce solution with infinite customisations that will suit your business, your strategy and your customers’ needs.

Using Sitecore OrderCloud gives your business a robust platform for developing custom online commerce solutions.

Sitecore OrderCloud topology

The topology comprises four key elements connected by Restful API. Each element has corresponding features designed to deliver the ultimate online store:

Customer Experience

  • Mobile optimised experiences

  • Create custom buyer and seller user interfaces

  • Implement workflows and applications

  • Create roles and organisations

Developer tools

  • Interactive console

  • Variety of SDKs and starter packs

  • Extensible data model

  • Webhooks

  • Integration services

Ecommerce features

  • Product catalogue management

  • Buyer/Seller/Supplier order management

  • Promotions, pricing and payments

  • Line item level shipping

Cloud infrastructure

  • Multi-tenant capabilities

  • Robust security

  • 24/7 monitoring

  • Storage and backups

  • Automatic monitoring

How could OrderCloud benefit your ecommerce store?

Moulding your ecommerce store around OrderCloud gives you immense flexibility by simply choosing the desired features around your business needs. You can tailor your store by:

  • Defining your marketplace

  • Personalising the shopping experience

  • Marketing automation

Defining your marketplace

Choosing the type of marketplace your business operates in is essential. Sitecore OrderCloud allows you to define your marketplace around your business needs.

Whatever your online store specialises in, OrderCloud has the capabilities and flexibility to mirror your organisational set up.

  • Define sellers, buyers, users, suppliers and product catalogue

  • Set-up complex buyer and user groups

  • Configure extensible model for business segmentation

  • Implement anonymous shopping or secure-behind-a-login

  • Mirror sales and CRM processes

  • Target different user personas by defining custom properties

  • Support customer service with impersonation

  • Apply tiered approval rules

  • Implement workflows

Personalising the shopping experience

To support different marketplaces, OrderCloud manages products, pricing, and catalog taxonomy. This means you have the flexibility to manage one master set of products, unique catalogs with varying pricing, or even offer a single product catalogue with a base price to all your customers.

  • Segment your multi-supplier catalogs

  • Create faceted keyword search

  • Improve product visibility for buyer and buyer groups

  • Configure personalised promotions

  • Manage your product variants and specifications

  • Customise rules on pricing

  • Apply quantity based price breaks for bulk purchases

Marketing automation

With multiple extension points Sitecore OrderCloud enables you to configure a variety of automation experiences. Whether B2B. B2C or B2X, you have the flexibility to nurture your prospects and customers with any number of fulfillment models.

  • Supplier order management

  • Various order types (e.g. quote, CPQ)

  • Advanced payment methods

  • Email notifications

  • OMS integration

Omnichannel connections

Connecting to third party systems like CRM and CDP for instance is a vital aspect to managing your online shop and having a smooth running operation. Sitecore OrderCloud allows you to do this with its great integration capabilities.

As an API-first, headless platform OrderCloud enables you to build and connect a multitude of experiences from buyer and supplier.

Delivering seamless integration improves the user experience not only for your customers, but also your internal teams that manage nurturing, product catalogues and more.

What about developers?

Let's not forget the importance of development expertise in getting your online store up and running. OrderCloud is great for development teams because it's API-first and language agnostic. That means developers can access domains via an Open API specification by:

  • Using Sitecore Software Development Kits (SDKs)

  • Generating client-side SDKs

Being API-first and language agnostic also means that your development team can really focus on adding and building value, which could potentially reduce the TCO (Total Cost of Ownership).

Developers can delegate your business’s own services or integrate with other external systems. There's also a developer portal that allows development teams to test APIs.

How OrderCloud can benefit your business

Because Sitecore OrderCloud is a unique composable platform you have greater flexibility to create an online store that truly reflects your business model.

You’ll be able to tailor every aspect of the buyer journey so that you never miss an opportunity. Plus, with its immense integration capabilities you can seamlessly connect with any third party system you already have in place.

Overview of business benefits

  • Create your own marketplace for B2B, B2C, B2XCreate custom user interfaces

  • Apply workflows and assign roles

  • Have a robust cloud infrastructure with improved security

  • Better product inventory capabilities

  • Deliver a personalised shopping experience to your audience

  • Reduce your TCO

  • Seamless integration with third party systems

  • Potential reduction in development time

Working with Codehouse

Codehouse is one of the most experienced Sitecore partners in the world. For the past 15 years we’ve been delivering Sitecore websites to many customers across a variety of industries.

We’re looking forward to working with the Sitecore Composable DXP and to also continue helping our customers achieve their digital goals.

If you want to find out more about how Sitecore OrderCloud can be part of your digital transformation project, get in touch.

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