What is Sitecore Send?
Sitecore Send is a marketing automation platform backed by the awesome power of data and AI. It’s the messaging engine in Sitecore’s Composable DXP.
Sitecore Optimisation Consultant MVP Strategist
Sitecore Send is powered by Moosend, which Sitecore acquired in the summer of 2021. It's part of Sitecore’s new composable architecture, bringing customers a truly cloud-native, multi-product, headless digital experience platform.
What does Sitecore Send offer?
With existing customers including Domino’s Pizza, Sephora, and Gucci, Sitecore Send will deliver a real punch to your communications and conversations.
With Sitecore Send, you’ll be able to:
Have better conversations and contextual interactions
Deliver effective automated marketing campaigns
Use an intuitive drag-and-drop interface to create meaningful conversations
Use the pre-built templates to quicken email and customer journey creation
Simplify content, interactions, and responses across all your channels
Cultivate closer customer relationships and improve customer lifetime value
Sitecore Send offers an easy-to-use drag-and-drop interface and user experience. It has pre-built templates, allowing you to make use of your website content to create impactful emails that use all your customers’ and visitors’ data.
Sitecore Send delivers granular control of actions and triggers. It optimises future interactions by continually capturing email data. This flexibility allows you to define actions. For example what happens when a customer clicks on a particular link, or page, or even signs up for an offer.
You can even control how customers' responses and activities in the email message will inform the next interaction with the brand.
Sitecore tracks of every 'user-permissioned' interaction. You can send emails via triggers from any channel that Sitecore powers in order to deliver a connected, multi-device customer journey. And because customer data is stored across the Sitecore ecosystem, you can ensure that email content and automated email campaigns delivered through Sitecore Send are customised and personalised to nurture a closer relationship with your audience.
What does Sitecore Send mean for your business?
Email marketing has long been a feature of Sitecore. Over the years it has evolved to become a staple feature in the Sitecore armoury.
Sitecore Send is the latest iteration of email marketing that your business can benefit from. It’s advanced features and flexibility offers you greater freedom to develop meaningful conversations with your audience.
With its API-first, integrated approach, Sitecore and Sitecore Send gives your business a single connected digital experience platform that will support all your cross-channel marketing activities.
Working with Codehouse
Codehouse is one of the most experienced Sitecore partners in the world. We’ve been designing, developing, and driving better digital experiences for brands since Sitecore began, transforming the customer experience for organisations all around the world across numerous industries.
Our team of experts will help you navigate your way around the new Sitecore architecture and explain what it means for your business.
We'll be diving deeper into this new email platform with our forthcoming article 'Three Things to Love in Sitecore Send', In the meantime, if you’d like to know more about Sitecore Send and the Sitecore Composable DXP, get in touch.
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