APM Terminals’ website is seeing huge improvement in stickiness, engagement, and in driving customer action, all around the world...


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Winner of 2020 Sitecore Experience Award in ‘Most Impactful Connections in a Changing World’ category

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74.5% increase of total users

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Built on Sitecore 9 and Azure PaaS.

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Full integration with other systems for a complete experience.

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23% increase in time on page.

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33% increase in goal completions.

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107% increase in sessions per user.

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155% increase in session duration.

APM Terminals - service map

Fresh and engaging

Sporting a fresh, new design, with clever and subtle touches of animation throughout to keep visitors’ eyes engaged and encourage them to take action, the new APM Terminals website is a multi-site solution with white labelling capability.

This means APM Terminals can easily roll out additional websites for their managed terminals and services whenever they wish, in line with business growth.

APM Terminals - vessel schedule

Designed with customers in mind

Designed to help customers quickly locate key terminal services, the interactive service locator map quickly and dynamically responds to the visitor’s preferences,, showing them where they can find the services, as well as displaying additional information that they may need complete a transaction at the terminal.

And the vessel schedule pages beautifully show track and trace details for incoming and outgoing ships based on their location in relation to reaching or leaving a port, with the data visually represented by a ship moving along a line to its destination.

APM Terminals - crane

Sitecore 9 + Azure PaaS

The website is built on Sitecore 9 and Microsoft Azure PaaS

Including an important API integration to follow exported and imported containers, the website infrastructure as code (IAC) can be deployed from Octopus – an automated deployment and release management tool – using ARM templates and PowerShell scripts. This custom Sitecore Azure PaaS development means everything is automated, so that APM Terminals can avoid the risks associated with manual intervention, and enjoy rapid deployment for any major updates or upgrades to their website in the future.

Visit the APM Terminals website at www.apmterminals.com

As a truly international business, developing our new website was an extremely challenging project, with multiple stakeholders involved, but thanks to a fantastic internal team at APM Terminals and a great partnership with Codehouse, we got it over the line. The website looks stunning and the response from customers has made all the hard work worthwhile.
Alex Race, Senior Customer Experience Manager, APM Terminals

About APM Terminals

APM Terminals, part of A.P.Moller-Maersk, operates one of the world’s most comprehensive shipping terminal networks, with over 22,000 employees and a network of 76 ports globally. With more than a century of industry experience, APM Terminals helps both shipping line and landside customers grow their business and achieve better supply chain efficiency, flexibility and dependability. 


Number of ports
76 worldwide

Digital Resiliency in a Changing World

Alex Race, Senior Customer Experience Manager at APM Terminals, shared how, in partnership with Codehouse, the team developed a platform of connected digital products and communication tools.

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increase in traffic