Transformation project increases revenue and online traffic
Transformation project increases revenue and online traffic
Transformation project increases revenue and online traffic
Transformation project increases revenue and online traffic
The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.
24%
increase in online traffic and 15% increase in revenue
Sitecore Ultimate Experience Award
awarded for the most outstanding project in the UK
16 page templates
developed to provide ultimate flexibility
Complex integrations
with core back-office business systems
Personalisation
with custom rules throughout the site
Sitecore training
enabled the AA's dozens of content editors
24%
increase in online traffic and 15% increase in revenue
Sitecore Ultimate Experience Award
awarded for the most outstanding project in the UK
16 page templates
developed to provide ultimate flexibility
Complex integrations
with core back-office business systems
Personalisation
with custom rules throughout the site
Sitecore training
enabled the AA's dozens of content editors
Inner workings
Every project throws up challenges and this one is no different. Streamlining the flow of data to and from Sitecore 8.1 to The AA's external business systems required complex integration and custom development.
Connecting systems from sales journey, tag management, analytics and social channels to vehicle databases, weather and online chat systems, means The AA delivers an uninterrupted user experience to its customers.
Inner workings
Every project throws up challenges and this one is no different. Streamlining the flow of data to and from Sitecore 8.1 to The AA's external business systems required complex integration and custom development.
Connecting systems from sales journey, tag management, analytics and social channels to vehicle databases, weather and online chat systems, means The AA delivers an uninterrupted user experience to its customers.
Inner workings
Every project throws up challenges and this one is no different. Streamlining the flow of data to and from Sitecore 8.1 to The AA's external business systems required complex integration and custom development.
Connecting systems from sales journey, tag management, analytics and social channels to vehicle databases, weather and online chat systems, means The AA delivers an uninterrupted user experience to its customers.
Content with a personal touch
Sitecore's impressive Experience Editor is fully utilised on this website. The complexity of the many page templates and the contextual modules required for each page makes the Experience Editor ideal for quickly creating and personalising content.
Sitecore has many out-of-the-box personalisation rules, but to cater for The AA our development teams created additional custom rules driven by campaign types, promotional codes and existing users.
Content with a personal touch
Sitecore's impressive Experience Editor is fully utilised on this website. The complexity of the many page templates and the contextual modules required for each page makes the Experience Editor ideal for quickly creating and personalising content.
Sitecore has many out-of-the-box personalisation rules, but to cater for The AA our development teams created additional custom rules driven by campaign types, promotional codes and existing users.
Content with a personal touch
Sitecore's impressive Experience Editor is fully utilised on this website. The complexity of the many page templates and the contextual modules required for each page makes the Experience Editor ideal for quickly creating and personalising content.
Sitecore has many out-of-the-box personalisation rules, but to cater for The AA our development teams created additional custom rules driven by campaign types, promotional codes and existing users.
Sitecore champions
Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond.
At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.
Visit the AA website at www.theaa.com
Sitecore champions
Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond.
At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.
Visit the AA website at www.theaa.com
Sitecore champions
Ensuring the smooth transition from the outgoing CMS, TeamSite, to Sitecore 8.1 was vital. We not only held a series of in-depth tailored Sitecore training sessions, we also provided a Sitecore User Guide and valuable content support in the build up to go-live and beyond.
At Codehouse, we value the importance of Sitecore champions. As more training and content support was delivered, it became evident that The AA’s content teams began to fully embrace Sitecore. This was a huge plus, and a relief - because content teams are integral to all website projects. It was refreshing to see not one, but many Sitecore champions who supported, and continue to support other team members. Of course, our team is always available to provide support.
Visit the AA website at www.theaa.com
More examples of our work
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London
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+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved