Inner workings
Every project throws up challenges and this one is no different. Streamlining the flow of data to and from Sitecore 8.1 to The AA's external business systems required complex integration and custom development.
Connecting systems from sales journey, tag management, analytics and social channels to vehicle databases, weather and online chat systems, means The AA delivers an uninterrupted user experience to its customers.
Content with a personal touch
Sitecore's impressive Experience Editor is fully utilised on this website. The complexity of the many page templates and the contextual modules required for each page makes the Experience Editor ideal for quickly creating and personalising content.
Sitecore has many out-of-the-box personalisation rules, but to cater for The AA our development teams created additional custom rules driven by campaign types, promotional codes and existing users.
