The AA lgogo
The AA lgogo
The AA lgogo
The AA lgogo

Transformation project increases revenue and online traffic

The AA Image
The AA Image
The AA Image
The AA Image
The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.
The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.
The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.

24%

increase in online traffic and 15% increase in revenue

Sitecore Ultimate Experience Award

awarded for the most outstanding project in the UK

16 page templates

developed to provide ultimate flexibility

Complex integrations

with core back-office business systems

Personalisation

with custom rules throughout the site

Sitecore training

enabled the AA's dozens of content editors

Inner workings

Every project throws up challenges and this one is no different. Streamlining the flow of data to and from Sitecore 8.1 to The AA's external business systems required complex integration and custom development.

Connecting systems from sales journey, tag management, analytics and social channels to vehicle databases, weather and online chat systems, means The AA delivers an uninterrupted user experience to its customers.


a person driving a car taken from the rear seat


Content with a personal touch

Sitecore's impressive Experience Editor is fully utilised on this website. The complexity of the many page templates and the contextual modules required for each page makes the Experience Editor ideal for quickly creating and personalising content.

Sitecore has many out-of-the-box personalisation rules, but to cater for The AA our development teams created additional custom rules driven by campaign types, promotional codes and existing users.


a man is changing a wheel on a car

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Talk to us about your challenges, dreams, and ambitions

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Talk to us about your challenges, dreams, and ambitions

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Talk to us about your challenges, dreams, and ambitions

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Talk to us about your challenges, dreams, and ambitions

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