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Colt DCS drives increased sales pipeline through new website

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Colt Data Centre Services' new multilingual website is driving new business opportunities around the world, and bringing recognition to the marketing team at the highest levels.
Colt Data Centre Services' new multilingual website is driving new business opportunities around the world, and bringing recognition to the marketing team at the highest levels.
Colt Data Centre Services' new multilingual website is driving new business opportunities around the world, and bringing recognition to the marketing team at the highest levels.

Over 50%

increase in traffic

Winner

of 2018 Sitecore Experience Award in 'Fastest Time to Market' category

Designed

to help visitors easily find their way to what they need

Multi-language

English, Japanese, French, Spanish, and German

Interactive map

personalises the journey for visitors

Revenue pipeline

growing dramatically

Our new website is a real game-changer for us. We’re already seeing more potential customers finding the locations of our data centres around the world, and more relevant leads coming through to boost our revenue pipeline.

Brent Dewhurst | Digital marketing manager - Colt DCS

Our new website is a real game-changer for us. We’re already seeing more potential customers finding the locations of our data centres around the world, and more relevant leads coming through to boost our revenue pipeline.

Brent Dewhurst | Digital marketing manager - Colt DCS

Our new website is a real game-changer for us. We’re already seeing more potential customers finding the locations of our data centres around the world, and more relevant leads coming through to boost our revenue pipeline.

Brent Dewhurst | Digital marketing manager - Colt DCS

Customer-focused

With an international audience, expansion plans in Japan, and a push to sell more hybrid hosting and EDGE connectivity solutions, Colt DCS needed to increase the number of leads from their website, cater to people visiting on mobile devices, and speak to them in a language they understand.

Their ultimate goal was to get visitors to complete a form and book a tour at one of their data centres. They knew from experience that people who book a tour are more likely to become customers.


top view of a zebra crossing with people crossing it


Personalised journeys

Migrating from WordPress to Sitecore, from icons, infographics, templates, and modules, the website was designed to help visitors easily find their way to what they need, whether content to educate, PDFs to download, or the clever interactive maps function.

Integrated with Google Maps, and displaying key information about Colt DCS locations all around the world, clicking a data centre location in the interactive map personalises the journey for the visitor by offering them a data sheet download specific to the data centre they have selected.


artistic imgae of a server room


Driving results

Since going live, the Colt DCS website has seen over a 50 percent increase in traffic from potential customers in Japan and elsewhere, and the website is performing very well from an SEO point of view, with more traffic going directly to many more of the data centre location information pages.

Most importantly, they have seen a significant increase in website visitors filling in a contact us form, asking for a quote, and booking a data centre tour – the place where they know they’re able to convert leads into customers.

Visit the Colt DCS website at www.coltdatacentres.net


image of skyscrapers taken from below

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Our new website is a real game-changer for us. We’re already seeing more potential customers finding the locations of our data centres around the world, and more relevant leads coming through to boost our revenue pipeline.

Brent Dewhurst | Digital marketing manager - Colt DCS

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