Housing Industry Association sees huge increase in ecommerce sales
Housing Industry Association sees huge increase in ecommerce sales
Housing Industry Association sees huge increase in ecommerce sales
Housing Industry Association sees huge increase in ecommerce sales
Housing Industry Association Australia has seen a huge lift in visits from members out in the field, and a massive increase in ecommerce sales...
90%
increase in visits and 15% increase in return visits
114%
increase in ecommerce sales
885%
increase in visits from members on mobile / tablet
107%
increase in membership conversations
161%
increase in members logging in to access personalised dashboard
Sitecore XP
used as the experience platform
90%
increase in visits and 15% increase in return visits
114%
increase in ecommerce sales
885%
increase in visits from members on mobile / tablet
107%
increase in membership conversations
161%
increase in members logging in to access personalised dashboard
Sitecore XP
used as the experience platform
"We’re absolutely delighted with our new responsive website. The insight, direction and leadership provided by Codehouse has been invaluable".
Ben Brooker
General manager - digital at Housing Industry Association
"We’re absolutely delighted with our new responsive website. The insight, direction and leadership provided by Codehouse has been invaluable".
Ben Brooker
General manager - digital at Housing Industry Association
"We’re absolutely delighted with our new responsive website. The insight, direction and leadership provided by Codehouse has been invaluable".
Ben Brooker
General manager - digital at Housing Industry Association
Mobile-first
With objectives to be the go-to source for all information on the residential building industry, and to increase revenue, membership retention and acquisition, HIA needed to cater to various customer types – from policy stakeholders including state and federal governments, and HIA members heavily reliant on mobile for their day-to-day operations.
HIA needed a Sitecore agency that could turn their website into one that was fully optimised for mobile devices, with a new design that would fit with their brand image, and where information was easily prioritised and accessible.
Mobile-first
With objectives to be the go-to source for all information on the residential building industry, and to increase revenue, membership retention and acquisition, HIA needed to cater to various customer types – from policy stakeholders including state and federal governments, and HIA members heavily reliant on mobile for their day-to-day operations.
HIA needed a Sitecore agency that could turn their website into one that was fully optimised for mobile devices, with a new design that would fit with their brand image, and where information was easily prioritised and accessible.
Mobile-first
With objectives to be the go-to source for all information on the residential building industry, and to increase revenue, membership retention and acquisition, HIA needed to cater to various customer types – from policy stakeholders including state and federal governments, and HIA members heavily reliant on mobile for their day-to-day operations.
HIA needed a Sitecore agency that could turn their website into one that was fully optimised for mobile devices, with a new design that would fit with their brand image, and where information was easily prioritised and accessible.
Customer-focused UX
Codehouse conducted customer journey mapping research and numerous UX tests to identify the impact of website look-and-feel in terms of colours and page layouts, including where call-to-action buttons are placed, when viewed on a mobile or tablet device in a construction setting with the sun blaring down on the screen.
After creating website UX prototypes of what colours and layouts work best for HIA members, Codehouse designed and implemented a new, modern look-and-feel for the HIA website, ensuring that it was fully responsive, so that the HIA could deliver a seamless experience for current and potential new members across Australia, and hit their long-term acquisition and retention objectives.
Customer-focused UX
Codehouse conducted customer journey mapping research and numerous UX tests to identify the impact of website look-and-feel in terms of colours and page layouts, including where call-to-action buttons are placed, when viewed on a mobile or tablet device in a construction setting with the sun blaring down on the screen.
After creating website UX prototypes of what colours and layouts work best for HIA members, Codehouse designed and implemented a new, modern look-and-feel for the HIA website, ensuring that it was fully responsive, so that the HIA could deliver a seamless experience for current and potential new members across Australia, and hit their long-term acquisition and retention objectives.
Customer-focused UX
Codehouse conducted customer journey mapping research and numerous UX tests to identify the impact of website look-and-feel in terms of colours and page layouts, including where call-to-action buttons are placed, when viewed on a mobile or tablet device in a construction setting with the sun blaring down on the screen.
After creating website UX prototypes of what colours and layouts work best for HIA members, Codehouse designed and implemented a new, modern look-and-feel for the HIA website, ensuring that it was fully responsive, so that the HIA could deliver a seamless experience for current and potential new members across Australia, and hit their long-term acquisition and retention objectives.
Driving results
Since going live, the HIA website has seen a 90% increase in visits, a 15% increase in return visits, and a 12% improvement in bounce rate. Showing the value of a responsive website for use by members out in the field, the website has seen a 885% increase in visits from mobile / tablet.
Even more importantly, HIA has seen a 107% increase in membership conversations, and 114% increase in ecommerce sales. The website has also seen a 161% increase in members logging in to website to access personalised dashboard.
Visit the HIA website at www.hia.com.au
Driving results
Since going live, the HIA website has seen a 90% increase in visits, a 15% increase in return visits, and a 12% improvement in bounce rate. Showing the value of a responsive website for use by members out in the field, the website has seen a 885% increase in visits from mobile / tablet.
Even more importantly, HIA has seen a 107% increase in membership conversations, and 114% increase in ecommerce sales. The website has also seen a 161% increase in members logging in to website to access personalised dashboard.
Visit the HIA website at www.hia.com.au
Driving results
Since going live, the HIA website has seen a 90% increase in visits, a 15% increase in return visits, and a 12% improvement in bounce rate. Showing the value of a responsive website for use by members out in the field, the website has seen a 885% increase in visits from mobile / tablet.
Even more importantly, HIA has seen a 107% increase in membership conversations, and 114% increase in ecommerce sales. The website has also seen a 161% increase in members logging in to website to access personalised dashboard.
Visit the HIA website at www.hia.com.au
"The changes delivered during this project have seen amazing results, favourable feedback from users, and far and away more uplift in sales than we were expecting".
Ben Brooker
General manager - digital at Housing Industry Association
"The changes delivered during this project have seen amazing results, favourable feedback from users, and far and away more uplift in sales than we were expecting".
Ben Brooker
General manager - digital at Housing Industry Association
"The changes delivered during this project have seen amazing results, favourable feedback from users, and far and away more uplift in sales than we were expecting".
Ben Brooker
General manager - digital at Housing Industry Association
More examples of our work
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved