Aligning with other financial institutions is essential to keeping up with competition. Seven Investment Management (7IM) has modernised its website on the Sitecore platform. The website's aim is to improve the user experience, drive conversions and attract new business.
What's been achieved
Winner of two FT Adviser Online Innovation and Service Awards
Significant increase in web traffic and enquiries
Integration with essential industry systems
Formulation of road map to achieve digital goals
Easier for content editors
The use of modules rather than rigid page types enables content editors to easily build, test and personalise pages. Our team developed a wide array of modules from simple “Hero” and “Call-to-Action” modules to the more advanced Fund related modules, which have complex underlying business logic.
To facilitate the uploading of time sensitive and regularly updated fund share class data, we developed a custom import tool. This tool is located in an extended navigation ribbon. Custom extensions such as this demonstrate the true extensibility of Sitecore.
Getting to know visitors
A validation gateway identifies visitors and serves relevant content to Private Investors and Financial Intermediaries.
Similar to content profiling, this feature, managed in Sitecore by assigning visitor types to pages, gives 7IM's content authors more scope to profile pages.
Life after launch
Since launch, 7IM has enjoyed a significant increase in web traffic and enquiries.
Our Digital Strategists have also formulated a digital roadmap aimed at achieving digital goals through Sitecore’s impressive marketing tools. The website has also won two FT Adviser awards.
Experience the website for yourself at: www.7im.co.uk
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