wagamama logo
wagamama logo
wagamama logo
wagamama logo

Improved user experience for award-winning wagamama take-out

wagamama image
wagamama image
wagamama image
wagamama image

wagamama take-out’s challenge was to create an overall better customer experience online to improve website conversion and operationally create a site that was easier to maintain and manage.

wagamama take-out’s challenge was to create an overall better customer experience online to improve website conversion and operationally create a site that was easier to maintain and manage.

wagamama take-out’s challenge was to create an overall better customer experience online to improve website conversion and operationally create a site that was easier to maintain and manage.

5%

increase in basket size and reduced drop off of 13%

Winner

of a Silver award at the UK Digital Experience Awards and eCommerce award

Optimised

for mobile and integrated a new cash payment system

Uplift

in sales and increase in upselling using data driven marketing

A gastronomic experience

Following the success of wagamama’s main website launch, which makes the food the hero, Codehouse has helped wagamama breathe new life into its ecommerce website.

Take-out, wagamama’s updated ecommerce Sitecore website, retains the impactful and tantalising look and feel of its sister site. Like the main site, the user journey has been refined to achieve more customers moving through to make bigger orders.


a person on a laptop


Streamlining the journey

Using the guest login reduces the transaction time, which has dramatically reduced the drop off rate by 13%. To manage cart abandonment email addresses are collected. When a shopping cart is abandoned, a triggered email reminds the customer of this with a prompt for them to continue shopping.

Registered/logged in users can also view their favourite food, last orders and most commonly selected products, with the added option of re-ordering previous take-outs. Responsiveness too is supported on mobile devices ensuring that the visitor experience isn’t compromised.


a person on a tablet


Under the bonnet

There are many clever features that make take-out perform as well as it does. Google Maps integrates with wagamama’s ecommerce site. This allows visitors to see the nearest wagamama restaurants based on their location. Maps, directions and distance calculators to other wagamama restaurants further afield also feature.

take-out has extensive product catalogues. Complex integration between Sitecore and wagamama’s external retail system, Micros, ensures product catalogues are coordinated and reflected on the site. There are also other integration points to WorldPay and Authorize.net, which handle payments from UK and USA customers respectively.

Visit the wagamama take-out website at takeout.wagamama.com


a woman eating noodles

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Kathryn Edwards | Digital Marketing Manager, Wagamama

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