Zuken grows mailing lists through dotmailer integration
Zuken grows mailing lists through dotmailer integration
Zuken grows mailing lists through dotmailer integration
Zuken grows mailing lists through dotmailer integration
Integration is a complex operation. Our task was to integrate dotmailer with Zuken’s Sitecore website so that email data captured on Zuken.com is synchronised with dotmailer. To ensure data integrity, it was important that the information of existing dotmailer users (when they register on Zuken.com) is overwritten with the new data previously stored in dotmailer.
Automated
re-subscribe process via user account for opted out visitors
Consistency
in opt-out/in requests between website and email
Ability
to build and segment mailing lists
Maintained
the integrity of data
Automated
re-subscribe process via user account for opted out visitors
Consistency
in opt-out/in requests between website and email
Ability
to build and segment mailing lists
Maintained
the integrity of data
How it was done
To eliminate multiple calls to web services when validating username and password, we sped up the calling process by utilising the dotmailer Application Program Interface (API) Software Development Kit (SDK). For the re-subscribe process, we used a simple HTML template generated from dotmailer, which also uses elements in Zuken’s Sitecore CMS.
The sign-up form allows users to re-subscribe once unsubscribed using the same used for new registrations. To make the registration journey seamless. The interception of unbranded HTML responses make it appear as though website visitors have not left Zuken’s website.
How it was done
To eliminate multiple calls to web services when validating username and password, we sped up the calling process by utilising the dotmailer Application Program Interface (API) Software Development Kit (SDK). For the re-subscribe process, we used a simple HTML template generated from dotmailer, which also uses elements in Zuken’s Sitecore CMS.
The sign-up form allows users to re-subscribe once unsubscribed using the same used for new registrations. To make the registration journey seamless. The interception of unbranded HTML responses make it appear as though website visitors have not left Zuken’s website.
How it was done
To eliminate multiple calls to web services when validating username and password, we sped up the calling process by utilising the dotmailer Application Program Interface (API) Software Development Kit (SDK). For the re-subscribe process, we used a simple HTML template generated from dotmailer, which also uses elements in Zuken’s Sitecore CMS.
The sign-up form allows users to re-subscribe once unsubscribed using the same used for new registrations. To make the registration journey seamless. The interception of unbranded HTML responses make it appear as though website visitors have not left Zuken’s website.
“It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.”
Mark Knight
Zuken
More examples of our work
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved
Offices
London
10 Eastcheap
London
EC3M 1AJ
+44 (0)20 3457 7633
Sydney
Lvl 26
44 Market St Sydney
NSW 2000
+61 (0)2 8278 9080
Colombo
WTC East Tower
Level 8
Colombo 01
+94 (0)112 33 93 14
©2023 Codehouse. All rights reserved