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ZUKEN logo
ZUKEN logo
ZUKEN logo

Zuken grows mailing lists through dotmailer integration

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ZUKEN image
ZUKEN image
ZUKEN image
Integration is a complex operation. Our task was to integrate dotmailer with Zuken’s Sitecore website so that email data captured on Zuken.com is synchronised with dotmailer. To ensure data integrity, it was important that the information of existing dotmailer users (when they register on Zuken.com) is overwritten with the new data previously stored in dotmailer.
Integration is a complex operation. Our task was to integrate dotmailer with Zuken’s Sitecore website so that email data captured on Zuken.com is synchronised with dotmailer. To ensure data integrity, it was important that the information of existing dotmailer users (when they register on Zuken.com) is overwritten with the new data previously stored in dotmailer.
Integration is a complex operation. Our task was to integrate dotmailer with Zuken’s Sitecore website so that email data captured on Zuken.com is synchronised with dotmailer. To ensure data integrity, it was important that the information of existing dotmailer users (when they register on Zuken.com) is overwritten with the new data previously stored in dotmailer.

Automated

re-subscribe process via user account for opted out visitors

Consistency

n opt-out/in requests between website and email

Ability

to build and segment mailing lists

Maintained

the integrity of data

How it was done


metal mesh


To eliminate multiple calls to web services when validating username and password, we sped up the calling process by utilising the dotmailer Application Program Interface (API) Software Development Kit (SDK). For the re-subscribe process, we used a simple HTML template generated from dotmailer, which also uses elements in Zuken’s Sitecore CMS.

The sign-up form allows users to re-subscribe once unsubscribed using the same used for new registrations. To make the registration journey seamless. The interception of unbranded HTML responses make it appear as though website visitors have not left Zuken’s website.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Mark Knight | Zuken

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Mark Knight | Zuken

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Mark Knight | Zuken

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