Personalisation is key for Zuken’s award winning Sitecore website

ZUKEN image
ZUKEN image
ZUKEN image
ZUKEN image
Zuken wanted to give website visitors a better understanding of who Zuken is, to offer them the ability to identify products of interest and to explore core areas within the website. The key was to generate more customer demand through personalisation and marketing automation.
Zuken wanted to give website visitors a better understanding of who Zuken is, to offer them the ability to identify products of interest and to explore core areas within the website. The key was to generate more customer demand through personalisation and marketing automation.
Zuken wanted to give website visitors a better understanding of who Zuken is, to offer them the ability to identify products of interest and to explore core areas within the website. The key was to generate more customer demand through personalisation and marketing automation.

Winner

of Sitecore award in Manufacturing, Automotive & Technology category

Personalisation

based on GeoIP targeted banners and event listings

Language

fallback

Custom development

of Tag Analyser tool

Improved efficiency

Zuken's fresher and personalised enhanced Sitecore website offers easier navigation, eye-catching carousels and rotating banners as well as an easier registration process. The new database stores every piece of information submitted by a user through a web form. The Tag Analyser exports data relating to sales leads (based on a set of definable rules within Sitecore), which then distributes them automatically amongst resellers and direct sales reps every 24 hours.

Zuken can also define goals and campaigns, and through Sitecore Engagement Analytics can generate reports to identify visitors by location.

Visit the Zuken website at www.zuken.com


metal mesh


Integration and a custom tool

We used our expertise to help Zuken adopt a flexible design approach on its Sitecore website. This included carousel navigation and rotating banners. To meet the data capture requirement we integrated Web Forms for Marketers. To enable Zuken's marketing team to filter and export data more efficiently we developed a bespoke tool called the Tag Analyser. This tool extrapolates data from Sitecore Analytics in order to generate email campaigns using collected data tags.

Sitecore's flexibility enabled us to configure pre-defined rules as set out by Zuken. Added to Sitecore's Rule Set Editor for implementation in Sitecore's Digital Marketing System (DMS), the rules enable Zuken's marketing teams to apply personalisation.


laptop displaying analytics results


Personalisation

We used our expertise to help Zuken adopt a flexible design approach on its Sitecore website. This included carousel navigation and rotating banners. To meet the data capture requirement we integrated Web Forms for Marketers. To enable Zuken's marketing team to filter and export data more efficiently we developed a bespoke tool called the Tag Analyser. This tool extrapolates data from Sitecore Analytics in order to generate email campaigns using collected data tags.

Sitecore's flexibility enabled us to configure pre-defined rules as set out by Zuken. Added to Sitecore's Rule Set Editor for implementation in Sitecore's Digital Marketing System (DMS), the rules enable Zuken's marketing teams to apply personalisation.

Read about the integration work we delivered for Zuken

swirling metal mesh

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

Sitecore Champions

As Sitecore experts we embody the ethos of Sitecore champions throughout the business. Our certified developers and strategy MVPs help our customers get the very best from Sitecore. From design and development expertise to digital strategy and analytics, we're constantly championing the transformative capabilities of Sitecore.

We continue to be impressed by the power and flexibility of Sitecore and our design partner Codehouse to deliver against our requirements. They understand our vision to get to the root of what our current and potential customers need when they visit our site.

Mark Knight |Zuken

We continue to be impressed by the power and flexibility of Sitecore and our design partner Codehouse to deliver against our requirements. They understand our vision to get to the root of what our current and potential customers need when they visit our site.

Mark Knight |Zuken

We continue to be impressed by the power and flexibility of Sitecore and our design partner Codehouse to deliver against our requirements. They understand our vision to get to the root of what our current and potential customers need when they visit our site.

Mark Knight |Zuken

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